The Top 10 PR Measurement Atrocities and how to Avoid them
Katie Paine's Measurement Blog
MARCH 9, 2023
Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.
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