5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. Marketing often involves specific campaigns tied to product launches or promotional periods. Creating speeches for executives or spokespersons to deliver key messages.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. How PR Teams Manage the Unexpected. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? It’s another strong way to share expertise, of course, but content can also run on informed opinion. Most PR plans are informed through research, even if it’s general customer information or category analysis.

B2B 147

B2B Pitching Case Study Local 147

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Waiting to do this can harm your prospects significantly, especially if you end up with requests from the media for advanced information prior to the show. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Press releases need to be deliberate and include critical pieces of information. A press release is designed to promote specific and essential information about your business. What Is a Press Release?

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Photo courtesy of Pexels. The definition of newsworthy is in the name, but if you are new to the term, it means the information you have holds value for the press or an audience. By Andy Lowe.

Product Launch 52

Product Launch Pitching Industry Social Media 52

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Waiting until late in the game can harm your prospects significantly, This is especially the case if you end up with requests from media for advance information prior to the show. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Do you have an exciting announcement to make about your company? Instant Download!

Media 89

Media eBook Survey Travel 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. The key here is that it is an informative piece of content. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. This is especially the case if you end up with advance / embargo information requests from media closer to the show. While buried in CES pitches, a journalist’s response to you might not be immediate. you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Fuel

JUNE 16, 2021

With this guide, you can make a more informed decision when developing your content marketing strategy. Automation can help you gather the information you need to make informed decisions in the future. In fact, 61% of reporters prefer pitches in the morning. Instead, consider hiring a press release distribution agency.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! A media kit is like having your elevator pitch in the form of an interactive package. In order for this magic to work, you’ll need to perfectly plan out and hand deliver this information to a targeted audience. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Contently - Strategy

DECEMBER 29, 2022

The right workflows for content help measure performance accurately and inform key stakeholders of its progress. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 145

eBook Product Launch Software Internal 145