Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

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Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. Failing to get agreement on what “good” is.

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Measurement How To System Comparison 52

Stuart Bruce

MARCH 4, 2015

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015. Playing the Three Wales Game at the World Communication Forum in Davos in 2014.

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Communications Government Public Affairs Conference 60

Shift Communications

FEBRUARY 24, 2015

The older I get, the more I care about the next generation of PR pros’ career development. It’s pretty rare for a college graduate considering a PR career to reach out to me for some counsel, or just to grab a coffee – and I wish it wasn’t. A version of this post originally appeared on PR-Squared. Todd Defren.

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Meeting LinkedIn Training Interviews 60

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, So, I give you the first-ever Talking Points 39-between-35-and-49 (use hash tag #39between35and49! She’s a former PRSA board member and has run a thriving solo PR business now for 14 years. EVP at one of the biggest agencies in town. Utterly amazing.

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ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Big PR Results Start Small, Scale with Technology. The takeaway for PR is twofold.

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Trends Fashion Video YouTube 149

Sword and the Script

MARCH 5, 2019

I define influencer marketing as paid relationship were an organization trades money for access to an association with, insight, credibility or an audience a respected industry professional has developed. PR and communications are pretty closely related, though communications is the broader category. Digital or social media teams: 28%.

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Survey Trends Marketing B2B 60

ZudePR

MARCH 22, 2018

I knew I had to research the life out of self-publishing to see whether it was possible for me, David Sawyer , a PR man from Glasgow with a young family and a full-time career. L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? . #2 Doing the Research It was February 2016. The seed had germinated.

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Writing Google Blogging Exercises 83

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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B2B Marketing Construction Analytics 60

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR.

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Measurement Education Facebook Course 103

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Does your white paper offer provocative new viewpoints on an industry topic?

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Marketing Content Marketing Pinterest LinkedIn 48

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us.

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Interviews Communications Storytelling Marketing 50

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 11 Leadership becomes social. Instagram recently added tags for paid posts, and opened up its analytics. 7 Shift to newsroom workflow.

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Publicity Ethics Data Community 164