Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 27, 2017

Thus, the smartest, savviest candidates will be working just as hard as sales professionals, calling during the quiet days of December, reaching out to personal networks, and finding ways to arrange in-person meetings. This is when people looking for PR jobs are at their relative lowest and while people are still in the office.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Scott Monty. EVP, Strategy. Image credit via Wikimedia Commons.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 24, 2017

Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them. cta] The post Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JUNE 25, 2018

Perhaps there has been less traction in a specific vertical, a new competitor is on the scene that has been winning more proofs of concept, a new sales director has been hired to grow a certain region of the company, or a particular product has failed to meet sales goals. This is when award-winning programs are born. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

FEBRUARY 13, 2017

Here’s where the rubber meets the road. cta] The post How to Measure the Success of Video Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Not all services provide all three categories of engagement; Instagram, for example, does not permit sharing natively in its app.

Video 117

Video Measurement Communications How To 117

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 12, 2015

Depending on the nature of the business, you may never even meet some of your best customers. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Connecting with Customers as Actual Human Beings. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Depending on the nature of the business, you may never even meet some of your best customers. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Connecting with Customers as Actual Human Beings. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Depending on the nature of the business, you may never even meet some of your best customers. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Connecting with Customers as Actual Human Beings. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

FEBRUARY 16, 2016

Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. In-App Messages. Savannah Whitman. Marketing Coordinator.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JULY 28, 2017

This gives him an opportunity to meet and begin building relationships with new reporters, or further develop relationships he may already have built. Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Finally, people are starting to hear G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 25, 2016

Because of the effect of River Pools’ blog and other blogs like it, there is now more content to meet demand. The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60