Shift Communications

JANUARY 4, 2016

If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. Once the final product is tested and released, PR professionals can begin pitching it. Are publications, influencers, and journalists more receptive to interactive infographics?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. And they’re getting very picky about what they publish.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

NOVEMBER 27, 2017

Thus, the smartest, savviest candidates will be working just as hard as sales professionals, calling during the quiet days of December, reaching out to personal networks, and finding ways to arrange in-person meetings. This is when people looking for PR jobs are at their relative lowest and while people are still in the office.

Publicity 102

Publicity Analytics B2B Agency 102

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 24, 2017

Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. One way to spice up the pitch is using Google Trends early on to identify other food related trends and tailor your recipe pitch accordingly. This makes it that much harder to stand out in both the reporter and public’s mind.

Content Marketing 74

Content Marketing Marketing Google Trends 74

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus. Disinformation.

Trends 88

Trends Data SEO Consumer 88