ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope. Take a quick test.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is appalled and worried his business will suffer because of all the false information circulating about sharks. is suffering a crisis. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

Case Study 101

Case Study Crisis Study Crisis Communications 101

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. It can result in uncertainty about next steps and a lack of clarity on plans and written materials. Lack of preparation for a media interview. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Be a helper.

Skype 206

Skype How To Crisis Pitching 206

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). They can even help a company exploring PR learn a bit about what it can and can’t do, or at the very least have some fun in the process.

Airlines 170

Airlines Local Film Media Training 170

Communications Conversations

DECEMBER 17, 2019

The outrage-o-meter was at about a 8.5 Some even called for the ad agency that helped develop the campaign to be fired! And, while it’s fun to debated and discuss such case studies on the internet (I talked about the South Dakota campaign here ). OK, so maybe it’s not a full-blown crisis plan. Crisis 101.

Case Study 78

Case Study Crisis Media Training Training 78

Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Although Papa John’s has recovered a bit from a stock price drop right after the scandal broke, nothing about this is good for the brand or the business.

Leadership 136

Leadership Media Training Employee Travel 136

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Monitor the media environment. Media interest in this story will continue until the public health crisis abates. Another said coronavirus stories are all she is working on.

Resources 214

Resources Pitching Television Radio 214

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Unfounded rumors are surfacing about the company. . Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Cision

AUGUST 24, 2016

Have you ever had to deal with a major brand crisis? I contacted an agency and had a few productive conversations, but did not hear from them for months. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.”

Social Media 120

Social Media Reputation Crisis Media Training 120

Waxing UnLyrical

APRIL 11, 2012

Things can go south with a simple question like, “ What about Sam? Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

Media Training 70

Media Training Crisis Training Crisis Communications 70

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. First, tell us more about your current role at Best Buy. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Plan and execute media events. Crisis public relation strategies. Social media promotion and responses to negative comments online. Social media promotion and responses to negative comments online. Media training. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Staffing agencies sell “solutions.” It was wonderful (statement about how and where the person saw me). BTW, (something about LinkedIn). Then you ask them the same question.

Marketing 100

Marketing SEO Writing Engineering 100