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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management. The problem that sometimes exists is conflicting information when there is a crisis.

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Managing an agency through the COVID-19 crisis - PRCA taskforce

Stephen Waddington

The PRCA has launched an international taskforce of 50+ volunteers to help support members managing their businesses during the crisis. This is the fourth time that I’ve experienced a downturn running an agency. Plan and act now We’re starting to understand the nature and shape of the COVID-19 crisis. Inboxes are backed up.

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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. The Government has said that the vaccine is the route out of the crisis. So why my optimism around freelancing, new agency starts and scaling?

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The Role of Food PR Agencies in Addressing Food Safety Concerns

Prohibition

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

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In praise of the CIPR and PRCA leading PR industry in COVID-19 crisis response

Stephen Waddington

The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. They’ve been tracking the impact of COVID-19 on the industry, providing tools and support for members, and lobbying government for intervention. A new portal on the GCS website lists communication roles in government.

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