Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. First designing and programming the initial product.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

Publicity 160

Publicity Storytelling Instagram Pitching 160

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. What I did as a consultant was not deadline-based pitching. You’re paying us, we’ll follow your lead.”

Ethics 69

Ethics Storytelling Communications Training 69

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support. To your clients.

Agency 146

Agency Pitching Training Meeting 146

Stephen Waddington

JANUARY 27, 2021

I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer. This fundamental skill set continues to be in demand agency-side. 25 PR agencies have secured funding to create 60 jobs.

Marketing 140

Marketing Travel Storytelling Healthcare 140

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. See our earlier article on how PR agencies set budgets and billing. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 120

Writing Creativity Local Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

The Hoffman Agency

APRIL 20, 2023

While entering the agency side of public relations can be intimidating due to the fast-paced nature of managing multiple client accounts, it is a decision I would make again due to all the real, hands-on opportunities I experienced that aren’t generally granted at other PR internships.

Internal 36

Internal International Storytelling Agency 36

The Hoffman Agency

MARCH 23, 2021

Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here’s a personal example.

Creativity 150

Creativity Trends Agency Technology 150

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking! How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. When you’re sending out pitches to journalists, it’s important that your pitch is accurate and error-free. If you make a mistake, people will notice and point it out.

Pitching 68

Pitching Storytelling Analytics Writing 68

PRSay

JANUARY 9, 2020

And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Bad Pitch Blog

OCTOBER 30, 2009

Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. Artie started his career with agencies in New York, including Ogilvy & Mather.

Pitching 46

Pitching Creativity Storytelling Advertising 46

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. Encourage others to think creatively. Now is the time to experiment. Beta test an app. Forget the others.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! Take the test and find out: Learn more about your superhero persona, below: Media Relations Maven: From pitching under pressure to building relationships with key media outlets – the Media Relations Maven exemplifies enhanced interpersonal ability.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. who trusts your team of talented creatives to do their jobs and achieve results. You’ll also want to try to find your own Lorne Michaels (good luck!)

Television 94

Television Writing Storytelling Video 94

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Is it any wonder these opening pitches were barely memorable? Nothing to grab the listener or distinguish one agency from the other. I’m often asked if storytelling is harder for B2B companies.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.

Strategy 62

Strategy Brand Branding Technology 62