Communications Conversations

DECEMBER 17, 2014

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 84

Trade Shows B2B Conference Marketing 84

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 7) How B2B Marketing Can Get More out of Trade Shows. A half year later my employer was acquired. And it’s about time.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Bianchi Biz Blog

DECEMBER 2, 2021

With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 6, 2024

We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and trade shows. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. They’re enacting it.

Handbook 36

Handbook Trade Shows Employee Local 36

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. If you need help with this, tap a PR agency that has experience in helping vehicle tech suppliers shine at CES. (

Automotive 128

Automotive Mobile Technology Hotels 128

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), Traditional agencies will pull together a coverage report – or, for the old-school PR folks out there, a clip book – and count up their hits. The close of the year is quickly approaching. Jennifer Usher. Account Director.

Measurement 60

Measurement How To Trade Shows Analytics 60

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. ESG issues will be dominating corporate communications in 2022 and beyond.”. Tourism and travel will need time to recover as will specialized PR agencies in that sector.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Pre-Internet, that was because print ad space was so costly. Which leads to…leads.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Don’t forget to put in a plug for your new content offer in your company e-newsletter, if you have one!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

For a master class in online intimacy that’s a universe beyond the scripted artificiality of most brand videos: Watch how Swift shot this video when surprising one fan, Gena, by showing up unannounced at her bridal shower. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina?

Blogging 48

Blogging Employee Corporate Google 48