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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators. We are one of very few agencies to offer this service.

Marketing 106
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling?

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36
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PR Isn’t Just for Big Businesses?

Victorious PR

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.