Sword and the Script

SEPTEMBER 11, 2018

In technology, the classic comparison of Salesforce to Oracle is an iconic example. Now, we can measure web traffic acquisition and behavior with accuracy. Looking for a content marketing agency partner that can both bring. Positioning is what you are and what people believe you are. It’s a good way to stay on top of things.

Software 99

Software Comparison Measurement Content Marketing 99

Contently - Strategy

SEPTEMBER 12, 2019

Even if you can’t create a web series like Blendtec, you can choose a number of other formats including: Explainer videos (focused on industry topic). AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. Product comparisons & reviews. Live-streams/presentations.

Video 111

Video How To Education YouTube 111

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Look in your web analytics at Twitter’s traffic over a multi-year period. Should marketers be concerned with Twitter’s lack of growth?

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. This change doesn’t alter what Google thinks of your site; in fact, overdoing it may be counterproductive, because you’re helping to send web searchers to wire service websites rather than your site. Christopher S.

Google 60

Google SEO Web Comparison 60

Shift Communications

OCTOBER 28, 2015

Above, we see that in my personal web analytics, Twitter brings my audience back, rather than being a source of new audience. For comparison, above I put Twitter and Facebook side by side to showcase new vs. returning audiences by channel, this year and last year. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example.

Case Study 119

Case Study Software Data Web 119

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. We’ve also speeded thing ups so you can access results faster than ever.

Tools 136

Tools Publicity Measurement SEO 136

Buzzstream

MAY 16, 2024

For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. I realized that this example is relatively straightforward, so let’s examine a type of guest post site I see a lot on the web: general news sites. I’m also pretty sure they were all AI-generated.)

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web. Again, that comparison post I link to above is instructive. >>> Did you know? Check out our services.

Financial 89

Financial Video Survey Google 89

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Flatiron Communications

AUGUST 30, 2015

I had a chance over the weekend to catch up with my old friend and colleague Allen Adamson, the North American chairman of the WPP-owned branding agency Landor Associates, which “creates some of the world’s strongest and most agile brands — brands that thrive on change.” ” Allen Adamson, chairman, Landor North America.

Twitter 28

Twitter Google Financial Comparison 28

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

OCTOBER 27, 2020

The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Pitching 88

Pitching Media System Tools 88

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces.

Tools 162

Tools Media Software Analysis 162

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. Product/service comparison: 39%. Agencies comprised just about one-fifth of respondents. PPC/display ads: 20%. Analysis: The low marks for retargeting was surprising. Blog post: 44%. Webinars: 32%.

B2B 64

B2B Study Marketing Survey 64

Sword and the Script

DECEMBER 24, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Plus, many digital PRs and agencies also provide services for unlinked mention recovery, where they request that journalists add the link to the brand.)

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. By comparison the speech recognition built into Apple iOS and Google apps is incredible. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52