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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. Cybersecurity is one of those categories. Dark Reading.

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Navigating Taboo Topics in Media Relations and Social Media

Konnect Agency

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. Having a new approach.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

It has since been acquired by an SEO software company. The PR community needs the competition. million in additional seed funding, bringing the company’s total funding of $6 million. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. It raised a Series A round of funding for $1.1

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. Give our services a try. Meltwater acquires Owler.

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Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.