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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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What’s next for WaddsCon: May report and future events

Stephen Waddington

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203
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An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Don’t over complicate it, save your energy for clients.

Agency 114
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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

Where do we focus the bulk of our time and energy in social media marketing? Think about how much work it takes for a company or agency to produce one Instagram post. If you’re an agency billing a blended rate of $200 an hour that’s $1,400 per Insta post! Think about community management. Sometimes 5-7 hours.

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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

This encompasses waste and emission reduction as well as the use of renewable energy sources and sourcing sustainable materials. This involves prioritizing inclusive hiring practices, representing diverse communities in marketing campaigns, and creating accessible products for all consumers.

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The role of public relations in addressing societal discord

Stephen Waddington

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The energy crisis in the UK has shown the failure of government and oil and gas companies to address societal issues such as the climate crisis and fuel living.

Publicity 105
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Helsinki, Finland – Growth Path Ahead

Landis PR

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation.

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