5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

5W PR

JANUARY 24, 2024

One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Brands can show support for this parenting trend through various strategies. Brands can show support for this parenting trend through various strategies.

Trends 78

Trends Brand Branding Policies 78

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. Cultivate a data-driven culture Foster collaboration between the PR and marketing teams, enabling them to capitalize on data insights for campaign creation and optimization.

Technology 127

Technology Trends Company Storytelling 127

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 167

Consumer Brand Branding Marketing 167

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

MARCH 21, 2024

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!

Trends 106

Trends Marketing Survey Resources 106

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. It’s about creating a unique space that the brand occupies in the hearts and minds of its target audience. What is a brand positioning statement?

Brand 78

Brand Branding Marketing Ethics 78

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 85

Study Trends Industry B2C 85

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” ESG and your agency. Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. However, a new trend has emerged in the space in recent months, known as “deinfluencing.”

Trends 52

Trends Marketing Ethics Consumer 52

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives.

Consumer 78

Consumer Trends Marketing SMB 78

Konnect Agency

OCTOBER 4, 2021

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

Agency 105

Agency Marketing Analytics Instagram 105

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Ronn Torossian

APRIL 29, 2019

Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere.

Trends 150

Trends Strategy Viral Marketing 150

5W PR

MARCH 7, 2024

Instead, the focus is shifting towards building brand equity and fostering customer loyalty through exceptional experiences. Expanding Offerings: Diversification emerged as a key strategy for operators seeking to enhance customer engagement and differentiate themselves in a crowded market. Reach out to brainstorm your next campaign.

Trends 78

Trends Technology Customer Service Analytics 78

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. Here are the food and beverage trends that took over during ExpoWest – and what’s sure to take over your grocery store in 2024.

Trends 52

Trends Agriculture Instagram Energy 52

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Brand Branding 78

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Brand Branding Ethics 78

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Ronn Torossian

APRIL 29, 2020

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. The post Corporate Marketing in 2020 appeared first on.

Corporate 195

Corporate Marketing Education Trends 195

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. They both trended on TikTok at one point.

Pinterest 78

Pinterest YouTube Social Media Trends 78

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

Konnect Agency

FEBRUARY 6, 2024

Trust has always been the cornerstone of successful marketing, and in the dynamic world of influencer partnerships, the reliance on trust is growing at an outstanding rate. Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving.

Trends 52

Trends Banking Social Media Consumer 52