PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles.

Employee 130

Employee Policies Creativity Company 130

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. Page Spring Seminar. Conference Date : Virtually on May 5-7, 2021.

Conference 58

Conference Content Marketing Community Education 58

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Prohibition

APRIL 2, 2017

The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles.

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. Two is the new five. 4) Message distribution.

Software 98

Software Comparison Measurement Content Marketing 98

Shift Communications

JANUARY 7, 2015

We are a pay-it-forward type of Agency: after I’d proven myself for years at SHIFT’s predecessor agency in Boston, my old boss provided me with the singular honor of allowing me to open the SF office. American HQ to Plano is also a great sign (Toyota is also a client). Last but not least, this is how SHIFT operates.

Hotels 60

Hotels Employee Storytelling Agency 60

5W PR

SEPTEMBER 26, 2017

If you want to enhance your brand image with the public and specifically those who are your audience, how will you do that? Some of these might include articles on social media, press releases, press conferences, customer testimonials, media tours, interviews with press, radio, television, or otherwise, speaking engagements, and seminars.

Publicity 83

Publicity Local Television Radio 83

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Konnect Agency

FEBRUARY 16, 2021

For some brands, the virtual format made it easier to share information. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting. Further, the virtual format can be infinitely more cost-effective for brands. For others, the spontaneity of conversation was lost.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. For the right brand, company, and organization – this can happen. Understand your personal brand. What makes you stand out?

Education 41

Education Energy Community Brand 41

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency.

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78