Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you.

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Facebook Advertising Advertising Creativity 110

Shift Communications

DECEMBER 11, 2014

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. What other advice would you offer given searchable Facebook posts?

SEO 155

SEO Facebook Brand Branding 155

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Why Paid Media Goes Wrong.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Prohibition

APRIL 12, 2024

For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. Facebook news tab removed Facebook made headlines by discontinuing its news tab in the USA, as it did in the UK, France and Germany last year. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Prohibition

AUGUST 19, 2022

billion daily users and over 36% of the world’s population with an active account, Facebook is the most used online social network worldwide. With that in mind, how can your business or brand possibly not consider Facebook advertising? How do Facebook ads run? The targeting options are incredibly extensive.

Advertising 62

Advertising Advertising Facebook Video 62

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150

Prohibition

AUGUST 25, 2022

With this, users can now share reels to Instagram and Facebook at the same time if the profiles are linked, as is common with cross-platform story and post sharing, enabling users to reach a wider audience at this click of a button. Facebook attempts to keep up with TikTok. Top 3 Brands Utilising Virtual Influencer Marketing.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Prohibition

MARCH 8, 2024

Facebook Messenger Encryption A new addition to Facebook messenger is default end-to-end encryption for personal messages and calls. According to Facebook, users will be prompted to set up a recovery method, such as a PIN, so you can restore your messages if you lose, change or add a device.

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LinkedIn Social Media Facebook B2C 62

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It simply penalizes brands that are using Facebook incorrectly.

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Facebook Real Estate Analytics Report 167

5W PR

MAY 2, 2023

Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups. These tools can target specific demographics using Facebook’s capabilities. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prohibition

JANUARY 19, 2024

Facebook Groups AI Waitlists for ‘Meta AI in your group’ have begun to pop-up, a soon to be artificial intelligence that will help answer questions in Facebook Groups. The report reveals three key areas, dubbed ‘Trend Signals’ that creators and brands can tap into in 2024.

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Groups Instagram Social Media Trends 62

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? We’re not talking about a casual Facebook ‘like’ or a comment upvote. What about more mundane brands and businesses?

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Brand Branding Insurance Insurance 249

5W PR

MARCH 1, 2022

This calls into question the importance of the metaverse for many companies who are looking to engage with customers in new ways, as it seems that many customers first need to get educated on the subject before looking for brand experiences in the new space. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Real Estate Consumer 97

Prohibition

AUGUST 5, 2022

Facebook splits its news feed . Facebook are looking into splitting the feed into two – one for recommended content in a move toward TikTok, and one to maintain Facebook’s personal feel. It will be interesting to see the reception for this, and the impact on Facebook ads and recommended content.

Instagram 118

Instagram Social Media Video Facebook 118

Shift Communications

OCTOBER 22, 2014

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

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Facebook Strategy Data-Driven PR Data 156

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Beauty brands should focus on quality over quantity when creating content.

Brand 78

Brand Branding Retail Instagram 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms.

Agency 52

Agency Instagram Facebook Advertising 52

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Facebook has over 1 billion active daily users. Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth!

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views.

Facebook 68

Facebook B2C B2B Software 68

Prohibition

OCTOBER 5, 2023

Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

Instagram 62

Instagram Social Media Facebook Media 62

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands.

Social Media 52

Social Media Agency Media Mobile 52

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

Shift Communications

APRIL 11, 2018

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Kevin Mejia, Account Executive.

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Crisis Communications Facebook Crisis Communications 95

Konnect Agency

DECEMBER 8, 2021

Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency. Your social media agency can help you develop conversion ads.

Social Media 59

Social Media Agency Media Pinterest 59

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Building a Long Lead PR Plan To Optimize Timing.

Agency 52

Agency Print Pitching Product Launch 52

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before.

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. Thomas, we discussed a case study.

Case Study 78

Case Study Study Agency Creativity 78

Cision

MARCH 15, 2017

For this post, I want to focus on one session: SXSW Podcast Stage: On Brand. The panel was an engaged discussion on brands and individuals choosing to take a stand and share their beliefs on politically charged issues in an increasingly polarized political climate. Still scared to take a stand from your brand’s voice?

Brand 305

Brand Branding Consumer Social Media 305

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

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Facebook Social Media Mobile Media 87