Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Agility PR Solutions

APRIL 18, 2021

The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private.

Consumer 78

Consumer Company Brand Branding 78

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 184

Trends B2C Video Measurement 184

5W PR

JUNE 5, 2023

Sustainability has become a key issue for consumers and businesses alike in recent years. As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image.

Brand 88

Brand Branding Reputation Consumer 88

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

FEBRUARY 12, 2023

These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

PR in High Definition

AUGUST 31, 2022

While tough times lie ahead, managing the reputation of your company is a business imperative. After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. For IT, it’s about protecting a company’s assets, no consumer wants their data leaked by a company.

Reputation 71

Reputation Policies Internal International 71

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

5W PR

MARCH 1, 2022

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Real Estate Consumer 97

PR in High Definition

MAY 24, 2023

It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. Clearly, this will have a big impact on the reputation of the firm more broadly, but also on sales teams.

Reputation 62

Reputation Measurement Leadership Examples 62

5W PR

FEBRUARY 12, 2023

These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Building Public Interest.

Publicity 98

Publicity Brand Branding SEO 98

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Victorious PR

FEBRUARY 4, 2023

Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term. Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you.

Reputation 52

Reputation Publicity Real Estate Social Media 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. That’s empowering to regular consumers. It’s even worse when a brand ignores the context. So how can you avoid being cancelled?

Construction 385

Construction Crisis Reputation Social Media 385

Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing. What does it mean to stand out in the noise?

Brand 204

Brand Branding Consumer Industry 204

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. It’s time-consuming, and time is the basis for our compensation in most cases. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. In uncertain times, intangibles like brand trust are even more valuable.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. Positive PR generates consumer interest.

Publicity 62

Publicity Brand Branding SEO 62

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. Brands within the space have the opportunity to connect with a massive target audience through effective marketing efforts.

Brand 78

Brand Branding Communications Education 78

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. A More Sophisticated Employer Narrative.

Brand 135

Brand Branding Employee Case Study 135

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Konnect Agency

APRIL 26, 2023

Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. Personalization is key when it comes to winning over customers.

Agency 52

Agency Marketing Creativity Consumer 52

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52