Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. Christopher S.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. “We Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. It’s a brand identity and a value prop.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. PR Professionals Blindsided by Rich Media. These tools will help PR practitioners more quickly separate the wheat from the chaff.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MARCH 12, 2018

However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. The biggest problem brands face – for the most part – isn’t negative press. What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? Julie Staadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

AUGUST 2, 2017

As PR people, we’re often tasked with finding the right celebrity or influencer partners to represent our brands. Here are five key takeaways to keep in mind when vetting a celebrity ambassador: Conduct a thorough investigation into people who align with the brand. How would the audience react to them? Julie Staadecker.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JUNE 12, 2017

Do we help build confidence in a brand to nurture or ease the selling process? cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If conversion is the problem, fix that with better sales training or better marketing.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

AUGUST 9, 2017

Relevancy – Keep your eye on the Big Five: Facebook, Amazon, Google, Apple, and Microsoft are the most valuable global brands. The best chance for success is for the PR team to always be thinking about – and pushing — the business press angle and the necessary elements to the story package. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Shift Communications

NOVEMBER 16, 2015

The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Disclosure: IBM Watson Analytics and Watson are trademarks of IBM.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Disclosure: IBM Watson Analytics and Watson are trademarks of IBM.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

FEBRUARY 17, 2016

It’ll also enable you to aptly take advantage of best tweets for your brand and think of how to engage with your followers from a new perspective. So now the question is, how will this impact brands? Consider How Your Content Can Be Tailored To Those Already Engaged with Your Brand. Content Relevancy is Higher Than Ever.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Marketers and communicators are always looking improve results, to generate more awareness and revenue. Yes, we test all models on ourselves before offering the opportunity to clients. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Genuine Curiosity. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

DECEMBER 31, 2015

cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman. Marketing Coordinator.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 4, 2015

Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. What made those releases in the white outliers? Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. What made those releases in the white outliers? Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. What made those releases in the white outliers? Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JULY 6, 2015

What a terrible mixup, to classify something as negative towards your brand when it’s a positive. It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now. Christopher S.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

JUNE 15, 2015

Where a brand had more than one social media page or profile, we chose the page with the largest audience. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Berkshire Hathaway. Exxon Mobil. Ford Motor Company. General Electric. General Motors. Phillips 66. Christopher S.

Social Media 60

Social Media Media Facebook Policies 60