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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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This Week in PR Ethics (12/1/22): Is Keurig the Payment Ethics Grinch? FTX and more

Ethical Voices

One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – This is predatory a best, playing on some agencies’ desire to have a big brand name. Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. Really??? .

Ethics 87
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? I’ve been practicing public relations for 34 years now, both the agency and in-house side. The death of truth and the need for regulation.

Ethics 72
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. There is no barrier to entry to working in public relations.

Publicity 167
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

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The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

Ethical Voices

Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. I taught Leadership at Vanderbilt for several years, and then just this past summer, I moved back to Annapolis and now I’m teaching ethics and leadership, as well as team and organizational leadership. Delighted to be with you today.

Ethics 78