NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments. This is the power of insights.

Big Data 120

Big Data Analysis Data Corporate 120

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 Tori Sabourin.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Wildfire

AUGUST 6, 2018

Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

5W PR

DECEMBER 21, 2018

In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. Evaluating ROI on communications efforts is not always a precise science. Quality of Data.

Big Data 60

Big Data Data Storytelling Measurement 60

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. 7 as the first Keynote Speaker. Jolie Shapiro.

Conference 66

Conference Crisis Management Survey Big Data 66

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 150

Big Data Data Meeting Measurement 150

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. More than 25,000 global companies, including some of the world’s most famous brands, rely on BrowserStack.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Tamsen Webster : Senior VP of Executive Communications at Oratium (Oratium is a client at SHIFT) and Executive Producer of TEDx Cambridge. Zach Burrus.

eBook 60

eBook Marketing Interviews Big Data 60

Sword and the Script

AUGUST 19, 2017

We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Last on the list of attributes was using big data and analytics to formulate strategy.”. Many of the things she says will be important are related to technology – CTO, innovation, AI, and data for example.

Leadership 62

Leadership Study Analytics Survey 62

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. A2: I stumbled into PR/marketing.

Measurement 40

Measurement Nonprofit Education Social Media 40

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

PR in High Definition

NOVEMBER 23, 2016

As CEO of Firefly Communications, taking a personal approach is always at the front of my mind. A scatter-gun or blanket approach to PR rarely works, unless you’re lucky enough to be one of the few mega-brands that can still hold a press conference and get every reporter to cover it. After all, PR is changing quickly.

Big Data 63

Big Data Financial Data Fashion 63

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Flatiron Communications

MAY 2, 2017

Bigger agencies and corp comms’ departments (with deeper-pocketed clients) have the budgets. Grammarly : Poor grammar in communications can be a death knell for PR professionals. The post Cool Tools for the Curious PR Pro appeared first on Flatiron Communications LLC. Best of luck.

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. brought new vehicles of communication. Content marketing , branded content and native ads are all distinct new approaches or tactics that share the same roots in web 2.0. brought something previous marketing efforts could not provide: data.

Web 70

Web Content Marketing Technology Creativity 70

Shift Communications

APRIL 28, 2015

What’s the next big social network that will come into play with the companies we represent and their audiences? Lately, that focus has turned to data. Take Snapchat; many brands are jumping on that bandwagon to the tune of $750,000 a day , but the truth is that the analytics for those efforts are sorely lacking.

Data 60

Data Analytics Viral Big Data 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120