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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Visibility of Disability: Portrayals of Disability in Advertising

Institute for Public Relations

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. — Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.) 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising → .—

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[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. Complete Form To Learn More.

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Political Advertising Campaigns on Social Media Have Little Impact

Institute for Public Relations

A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact → Key findings include:1.

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Study: Today’s podcast audience is a WOM powerhouse

Agility PR Solutions

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

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Do brands benefit from advertising within news? New IAB study shows brand trust increase

Agility PR Solutions

The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].

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Media trends: Asians not impressed with brand marketing/advertising outreach

Agility PR Solutions

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].