PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?
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ImPRessions - Crenshaw Communications
MAY 8, 2017
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes.
ImPRessions - Crenshaw Communications
MARCH 8, 2016
Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Before the pitch, it’s a good idea to listen to a few episodes, study the website and all social platforms and find ways to engage.
Stuart Bruce
JUNE 24, 2014
Likewise if I was recruiting a media relations manager as part of my PR team I might consider a former journalist, who I probably wouldn’t consider for a broader PR role. But once recruited I’d still want them to undertake formal continuous professional development and study for professional PR qualifications such as the CIPR diploma.
Communications Conversations
DECEMBER 17, 2019
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. And, while it’s fun to debated and discuss such case studies on the internet (I talked about the South Dakota campaign here ). She’s already media trained. Prep at least one spokesperson.
PR for Anyone
DECEMBER 8, 2022
I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.
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