Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. The same holds true for SEO. If you’re in the video conferencing business, and your competitor is performing better than you for the phrase ‘video conference’ – you may want to take a look at how their site is set up and how they present their content.

SEO 60

SEO eBook Video Conference 60

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Create high-quality content.

SEO 80

SEO Infographics Strategy Viral 80

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Dominance of TikTok SEO. Rise of Short-Form Video Content.

Social Media 86

Social Media Media Mobile SEO 86

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is Native Advertising? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Marketwired

DECEMBER 9, 2015

Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-content ratios and thin- or low-quality content are buried to the point they never make it to Google’s front page. Optimize Images and Videos.

SEO 60

SEO Pinterest Google Engineering 60

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. This conveniently aligns with the social networking monetization strategy – advertising. Blogging vs. Press Releases vs. Coverage; [UML ].

SEO 60

SEO Google Engineering Social Media 60

Shift Communications

DECEMBER 4, 2017

The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. SEO and PR Merge In Some Firms.

Trends 161

Trends Publicity SEO Advertising 161

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago.

Agency 223

Agency Survey SEO Social Media 223

Shift Communications

MAY 10, 2022

What’s working — concise, quality and consistent videos: When it comes to TikTok marketing strategy, balancing entertainment and brand promotion is a thin line to walk. While videos should ideally be 20-35 seconds, the most successful length is truly dependent on how the story/delivery will keep the audience’s attention.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Create a targeted meta tag.

SEO 102

SEO Film Advertising Advertising 102

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

The Stalwart Blog

NOVEMBER 22, 2015

Consumers are getting more savvy about keyword-laden articles that are more advertising puffery than substantive, educative content. In other words, the mainstay of many SEO firms’ approach is quickly becoming irrelevant, obsolete and - most important - ineffective. So where does that leave us next year? Here’s my prediction.

SEO 60

SEO Engineering Education Google 60

5W PR

JULY 18, 2023

Use visually captivating imagery and videos across the brand’s website and social media platforms. Things like recipe videos, product tutorials, or user-generated content campaigns. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

5W PR

DECEMBER 26, 2019

SEO RANKING. In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Their intent is to show photos and videos to develop stronger relationships with both current and potential clients. . USP SHOWCASE. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113

ReimaginePR

JUNE 15, 2020

At its most basic form, social media marketing, popularly known as SMM, is a form of internet marketing that involves creating various types of content –from images and videos to livestreams and games –and sharing them over one or more social media applications and platforms. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Prohibition

MARCH 2, 2023

This one-to-many messaging tool allows creators to keep their followers updated and share BTS content using text, photo, video , voice note updates and polls. LinkedIn are also listening to users, implementing native newsletter scheduling to support forward planning and also adding SEO titles for newsletters and articles.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Sword and the Script

APRIL 11, 2020

Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions. Indeed, paid search is the channel for which the largest share (24%) of advertisers are retaining or even increasing budgets.”

Study 93

Study Marketing Survey SEO 93

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Our research shows that embedding a photo or a video in your press release can increase views by 2.8x. We visit and see hundreds, sometimes thousands, of websites and pieces of content every week.

How To 282

How To Storytelling B2C Measurement 282

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Giving voice.

Communications 122

Communications Crisis Internal International 122

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Advertising Age Online. Seo by the Sea. Adweek Online. Social Media Today. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. Review the SEO strategy to ensure that content optimization and link building are prominent. And continue using video and other visuals, as they are still extremely popular and much appreciated. What to Shed. Audience engagement and empowerment are vital.

SEO 88

SEO Consumer Education Course 88

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more. But PR is not a substitute for advertising. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

JUNE 19, 2017

In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester). In fact, they are actively avoiding paid advertisement with the use of ad blockers. Then carefully plan out how you will say it — press releases, video, via social media, etc.

Strategy 158

Strategy Marketing Media Consumer 158

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Ishmael's Corner

FEBRUARY 23, 2015

I spoke on “PR and SEO. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”. Even the SEO gurus are getting on board with the “E” word.

SEO 60

SEO Google Exercises Video 60

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Create ads in the form of photos, illustrations, and videos. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Start by establishing your organization’s budget. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Where paid media can lack the space and depth for technical education, earned or owned content can work well, and it often includes evergreen pieces that pay long-term dividends in terms of organic SEO. Perception lags reality. Maybe you’ve added services or expanded into new areas, but not enough customers realize it.

Education 178

Education B2B Employee Crisis 178