Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 71

Analytics Report Technology Pitching 71

Konnect Agency

MARCH 29, 2021

The majority of strategies will include anything from social media, advertisements and press releases. It is also good to note that sounding like a sales pitch in every communication effort will not do the brand much good. Some helpful tools would be Google Analytics and CRM software.

Strategy 52

Strategy Communications Software Data 52

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage.

Case Study 119

Case Study Software Data Web 119

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 215

Measurement Media System Tools 215

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. b) Is Your Press Release Pitch Guilty of Information Overload? While you will set benchmarks as you begin your measurement program, it should not only be used to see what happened.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. It just means that they have had access to better tools to build, manage, and measure their campaigns.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 13

Technology Software Company Marketing 13

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 144

Employee Software Survey Tools 144

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. Most applicants cited SEO as their only distribution channel. But it is NOT content marketing.

Content Marketing 131

Content Marketing B2B Marketing eBook 131

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses.

Television 120

Television Interviews Engineering Tools 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

wiredPRworks

APRIL 29, 2020

In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

Creativity 52

Creativity How To Engineering Advertising 52

Cision

MAY 4, 2015

Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

OCTOBER 31, 2017

It’s pretty hard to sell a product to a target market that doesn’t have the human resources to implement or run the software. If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Tips for inviting raised hands: Advertising on your own platform. Rent-to-own strategy. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Doing that with a dozen core pieces of software is a lot easier than managing 30. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. Your content should still aim to engage, entertain, and inform as it promotes or advertises. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

JULY 9, 2019

Constant Contact measures this by the highest open rate by local time. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. In the software and technology market, iContact says educational subject lines are best and does not recommend subject lines that aim to “create a sense of urgency.” Please read the Pitches!

Study 100

Study Marketing Data Analysis 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

Data 106

Data Meeting Measurement Guidelines 106