Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. PR software provider Vuelio commissioned the survey.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 4) Publish: multi-option distribution and publishing. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? If there’s one frustration every PR pro faces at one point or another.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. 47: Zach Cutler Co-founder and CEO at Propel.

Blogging 133

Blogging Software Google Content Marketing 133

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Set measurable goals and start tracking right away. Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 94

Pitching Print Measurement Report 94

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 17, 2021

Journalists respond to just 3.27% of pitches. million PR pitches sent through their software over the last 12 months and produced some interesting statistics. About one in three (35%) of reporters open a pitch within the first minute after it was sent. A majority 82% open a pitch within the first four hours.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 100

SEO Software Resources Newspapers 100

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 105

Media SEO Analytics Analysis 105

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

MAY 3, 2016

You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. Want more suggested PR measurement factors? Branded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Top PR strategists have likely calenderized spring story ideas so that long-lead media pitches are distant memory. For many, it will be all of the above. So check out new tools.

Analytics 130

Analytics Internal International Pitching 130

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. For those who work in tech PR, AI has not yet radically changed the way we do business, though it has affected who we do business with — clients in everything from analytics to supply-chain software now use AI to enhance their products and services.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Now comes the time where you can really shine. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. You should also consider if you have the right software to help you achieve your goals.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 63

Pitching Analytics Enterprise System 63

Bad Pitch Blog

MAY 16, 2009

This pitch was sent via email marketing software (strike one) and it was written in a tone that assumes they know us (they do not). THREE PARAGRAPHS LATER] Measurability is just one of the many ways Social Media can be utilized. Of course sending the pitch via email marketing software also doesn’t help.

Pitching 40

Pitching Software Fashion Social Media 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors.

Case Study 178

Case Study SEO Film Video 178

Mindful Marketing

JULY 11, 2016

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Most vendors offer a free trial of their software over a period of weeks. How is social engagement driving leads?

Analytics 50

Analytics Measurement Training Software 50

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. Want to do PR measurement better? Think again.

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 118

Software Case Study Advertising Advertising 118

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52