ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

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Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. 360 Degree Videos. Vertical Video.

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Video Trends Storytelling YouTube 48

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ).

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Film Marketing YouTube Advertising 48

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Image by Diggity Marketing via Unsplash, CC0.

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Nonprofit Fashion Retail Enterprise 84

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. social media, social media video marketing , social media networks With the volume of content out there on Instagram, its vital to make sure your videos are well-shot and well-produced to stand out against a sea of other content.

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Video Social Media Instagram Media 62

ReimaginePR

JUNE 6, 2016

8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9: 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

MARCH 22, 2016

Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Still there are opportunities, PR reluctantly plunged into social media only after the threat of a marketing turf battle emerged. Marketing (Still) looks more like PR. A Trend in Client Service.

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Survey System Trends Small Business 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. By Kelsie Axelrod, Director, Consumer.

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Strategy Marketing Guidelines Creativity 97

5W PR

SEPTEMBER 19, 2023

Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Viral content In the digital age, content can become viral overnight.

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Viral Digital PR Storytelling Reputation 78

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

MAY 12, 2021

So, I think a lot of people are talking about culture-first marketing or culturally-led marketing. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. Lauren: It really gives us guardrails. And, I think it’s essential in today’s day and age.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. With all the moves from brands that addressed sobering issues like racial injustice or gun violence, it was refreshing to see marketing PR news made by the Payless shoe brand.

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Fashion Reputation Social Media Brand 255

5W PR

JUNE 12, 2023

Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements.

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Tourism Social Media Travel Marketing 88

NewsWhip

JUNE 23, 2021

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. Talking Points. To make data actionable.

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Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

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Healthcare Storytelling Communications Local 78

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. Yes, we know storytelling has been a communications mantra for some time. They can lead the paid advertising campaigns. Get some attitude and some sass. It’s ok to be snarky and sarcastic, just don’t be mean. People today expect to be entertained. Here we go again. Tell stories.

How To 52

How To Insurance Insurance Ethics 52

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Let’s start with my favorite.

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Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. Rallies against Kellogg’s after it pulled its advertising from Breitbart. We need to look at history and how anger has changed the markets. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?”

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