Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Travel Retail 118

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David Soutoul: Sure, yeah.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. And some have been brought to our attention from the public calling brands out on social media for their mishaps. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. And some have been brought to our attention from the public calling brands out on social media for their mishaps. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. I look forward to hearing from you in the comments.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! “Social media&# or “social networking&# – which term is correct? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? by Davina Brewer. from Mizz Information. Wanna Subscribe?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Not even permission to advertise, according 2 some studies. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! PR is part of corp.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Few could accurately recall details of the commercials. Wanna Subscribe?

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. It is that measurement really isnt taught. Wanna Subscribe?

Measurement 103

Measurement Education Facebook Twitter 103

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Facebook 106

Facebook Twitter Education Industry 106