MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), The Promise of Vertical Social Networks for Marketers. Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn.

Social Media 48

Social Media Healthcare Marketing Media 48

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Opt-in advertising? Where I see Outbrain the most, is at the bottom of news sites. Would you opt-in to ads?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. Our opinions impact what others believe and do.

Marketing 66

Marketing Insurance Insurance Ethics 66

Reputation Us

NOVEMBER 28, 2022

Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills. Then again, advertisers aren’t customers. Banking, manufacturing and social media are very different businesses. That’s not a problem at Twitter.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. Your favorite social media site is… Twitter for research and LinkedIn for building connections.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? 1] [link]. [2]

Ethics 67

Ethics Crisis System Training 67

prTini

FEBRUARY 2, 2017

There’s no shortage of social issues. But, given the divided, polarized political climate, is tackling social issues smart or too risky? A few years ago, Nationwide Insurance was derided for interrupting the fun, festive Super Bowl feel with a serious message about kid safety. It was too risky.

Brand 28

Brand Branding Insurance Insurance 28

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship.

Strategy 40

Strategy Communications Real Estate Insurance 40

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so we would start with like the broad topic of homeowners insurance. Those free channels.

Internal 62

Internal International Insurance Insurance 62

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. The one thing their advertising has in common is humor, though Geico is still the one to beat. One brand competes on price, one tugs at emotions, while another uses fear as a motivator.

Consumer 168

Consumer Brand Branding How To 168

PR Conversations

NOVEMBER 27, 2015

When I landed at the airport, I was asked by authorities to pay for my visa and insurance, even though Iran’s government had already granted these things. This presentation was to some 60 Iranian professionals from public, private and social sector organizations.

Conference 40

Conference Hotels Internal International 40

Cision

DECEMBER 20, 2017

Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Their advertisements tend to use humor, scenes reminiscent of action movies and appearances from sports heroes. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 99

Insurance Insurance Social Media Comparison 99

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”.

Strategy 60

Strategy Marketing Insurance Insurance 60

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Posted more than 3 social media updates per day. So, we decided to find out. Were 34% more likely to own a selfie stick.

Marketing 119

Marketing Fashion Technology Study 119

The Hoffman Agency

JULY 23, 2019

And, significantly, that ‘public relations’ campaign might have included direct engagement through town hall meetings, local media advertising, direct mail and social media marketing as well as traditional media relations. In that way, you can equate and investment in public relations as insurance.

Measurement 28

Measurement Insurance Insurance Reputation 28

Cision

DECEMBER 28, 2015

That said, the majority of social care inquiries go unresolved and unacknowledged. To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution. Tweeting multiple times insured that more people would see it. Engage Topical Influencers.

Twitter 120

Twitter Brand Branding Customer Service 120

Mindful Marketing

JANUARY 29, 2023

For them, belief and trust in Christ are real life-changing commitments that people aren’t likely to take seriously after viewing a commercial that comically positions Jesus alongside insurance company mascots. Use images that feel authentic and relatable, and avoid making the post look like an advertisement.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

NOVEMBER 11, 2014

Sure your insurance costs might go up – but you could also charge admission. We post the photos to social media. Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. As a visitor, your kids are permitted to play on the equipment.

Marketing 113

Marketing System Viral Insurance 113

Scott Public Relations

NOVEMBER 10, 2022

The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? What was the fate of those without insurance, and without jobs, if they got sick? They can lead the paid advertising campaigns. Celebrities, media personalities and entertainers have influence over billions.

How To 52

How To Insurance Insurance Ethics 52