Remove Advertising Remove Insurance Remove Measurement Remove Social Media
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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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How Effectively Does Social Media Drive Word-of-Mouth?

Cision

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

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Communications Strategy 101: Get your GAME on

David PR Group

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Hone in on and identify clean, measurable goals. Did most of them come from advertising? In the PR business, this is often the Holy Grail: measurement.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

We’ve got a couple of different tools for social media. Does internal linking have a measurable effect on ranking? So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories.

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PR measurement. It’s you, not me.

The Hoffman Agency

At no point during that time has meaningful measurement of PR not been an issue. All essentially pointless as credible commercial measures of performance. A clear business objective, an effective strategy, relevant tactics, a measurable result with direct impact on business objectives. Impressions? Opportunities to see?!

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A bizarre visit to the PeRsian conference bazaar

PR Conversations

When I landed at the airport, I was asked by authorities to pay for my visa and insurance, even though Iran’s government had already granted these things. This presentation was to some 60 Iranian professionals from public, private and social sector organizations.