Remove Advertising Remove Insurance Remove Internal Remove Social Media
article thumbnail

Under the influence

Stephen Waddington

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. The international influencer marketing market is expected to grow from £4.5 Everyone involved in a campaign has a responsibility to adhere to relevant advertising and media law.

article thumbnail

Mark Zuckerberg, Wake Up!

Scott Public Relations

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

article thumbnail

The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
article thumbnail

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

article thumbnail

A bizarre visit to the PeRsian conference bazaar

PR Conversations

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When I landed at the airport, I was asked by authorities to pay for my visa and insurance, even though Iran’s government had already granted these things.

article thumbnail

Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece.

article thumbnail

Avoid Alienating Your Audience

Scott Public Relations

Any brand, no matter how big, can have a post on social media go unnoticed. They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.