Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 103

Content Marketing Print Analysis Data 103

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. The Social Media Inflation Index 2016 [Infographic].

Social Media 60

Social Media Study Media Survey 60

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

JULY 5, 2017

Developing social media marketing policies. In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Dealing with reputation crises.

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. Check out some key tips and tricks for building and vetting an influencer marketing program. It’s a win-win for the brand and the publication, and a little goes a long way.

Infographics 149

Infographics Retail Resources Employee 149

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. All communication teams are striving for the attention of the fickle consumer.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. What would be even better?

Data 92

Data Meeting Measurement Guidelines 92