Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. It can read web pages, which saves you some time. Free for four emails per day. This tool is currently free.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 78

Creativity Study Survey Advertising 78

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Note: Image nearby from an infographic included with this contribution. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Then look over your research and see what type of content your audience responds to and what information they’re looking for. Write web content. Infographics. Identifying audiences. Mapping the social graph.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Then look over your research and see what type of content your audience responds to and what information they’re looking for. Write web content. Infographics. Identifying audiences. Mapping the social graph.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Then look over your research and see what type of content your audience responds to and what information they’re looking for. Write web content. Infographics. Identifying audiences. Mapping the social graph.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Shift Communications

MARCH 5, 2015

As a company that puts so much of its business focus behind advertising, Google had to do something to match Facebook’s now exploding database of user information. Google now houses all of that user information, keeping advertisers and customers happy. Google+ did exactly what it was meant to do.

Google 60

Google Infographics Advertising Advertising 60

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. We’ve been kicking the tires of what’s called the MozBar, which automatically captures SEO metrics as you search the Web. Contrary to popular belief, content is not king. I plan to publish a post on this tool soon.

Tools 60

Tools B2B Software Storytelling 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 20, 2017

The idea is that a prospect unfamiliar with a company has different information requirements than one that has the business’ products already on a short list. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign. 1) Content basics and prospect maturity.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

PR Conversations

JULY 5, 2017

Public relations professional strives to create a positive reputation for his/her client with the help of information materials. PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

DECEMBER 10, 2015

Make important pieces of information larger and with colors that contrast greater with the dominant colors in the image. You can also search the web for free images – some photographers and artists make their work free to use. Keep your message direct, and let your viewer know the most appealing or important piece of information first.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. I looked high and low on the company’s web site and could only locate the company’s main office number. Corporate Contact Information. Background Information.

Web 40

Web Pitching Local Report 40

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! Infographics. Use a Human Voice.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Advertising, production, and distribution have all fundamentally changed. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They can also happen if there are too many people working on one task, losing time and information in handovers. It is a challenge to keep up. Everyone wants a piece of the cake. Aim for single piece flow.

How To 60

How To Software System Employee 60

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 40

How To Engineering Content Marketing Advertising 40