Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Content marketing isn’t a panacea.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It would take time and patience that advertisers might not be willing to risk.

Local 100

Local Journalism Infographics Social Media 100

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Social advertising is a necessity for effective distribution – the future of social media is path paved in payment.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year),” according to a survey of reporters by Muck Rack.

Marketing 78

Marketing Publicity Survey Study 78

Presspage

AUGUST 15, 2017

the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. These trends included: the importance of influencers. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 40

How To Engineering Content Marketing Advertising 40

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch.

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse. Let’s be honest they deserve their weight in gold.

Viral 28

Viral Infographics SEO Social Media 28

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. By now, almost the entire world is on Facebook it seems, so let’s make sure we are getting it right with these 11 best practices for brands. Remember that people have a greater expectation for visuals on Facebook. Leverage Facebook Live! With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. But the only way you can do that is if you can measure what works and what doesn’t Google Analytics is the best free digital marketing tool to do that.

Nonprofit 76

Nonprofit Tools Marketing Skype 76