Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Crisis Energy 161

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. This approach isn’t just good ethics; it’s good business. As well, it synthesizes a host of ideas. Imagine walking in your customers’ shoes, recognizing their needs and aspirations.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. If not, give our services a try.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 98

Survey Industry Leadership Study 98

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. It’s just as critical as tech SEO, probably more so in many cases. You also need an extra tool to find the broken link on the page, like Check My Links (one of my favorite SEO Chrome extensions.)

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A reset on advertising spend. David Berkowitz , Founder, Serial Marketers.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Blew my mind. Oh, and our Halloween parties are legendary.

Agency 113

Agency SEO Social Media Pinterest 113

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 15) Ethics in PR revisited. 8) Creativity over productivity.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 97

Agency Trends Marketing Survey 97

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

JANUARY 6, 2015

For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JULY 24, 2018

While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. You need digital advertising for PPC and social ads. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces. It’s a treasure trove for remarketing.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. President of Convince and Convert – a strategy consulting firm.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . – changing, and what are the implications for practitioners who want to stay relevant?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100