Advertising Creativity Ethics SEO 
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Dominance of TikTok SEO. Rise of Short-Form Video Content.
Stephen Waddington
DECEMBER 30, 2019
Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. She believes the same issues apply in advertising and PR.
Sword and the Script
MARCH 11, 2017
The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. If not, give our services a try.
PR Conversations
JANUARY 29, 2016
And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Money can’t buy respect.
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?
Sword and the Script
JULY 24, 2018
While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. You need digital advertising for PPC and social ads. You need creatives to bring flair and polish. Research shows content marketing is often a responsibility assigned to one person.
Sword and the Script
DECEMBER 20, 2022
Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Marketing leaders will get back in touch with their creative roots in 2023.”. ~ Russ Somers , CMO Lytho.
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