PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. for event details. for event details.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Gender diversity in PR is an issue as old as the industry itself 3. It’s a theme that Topi? What we do 5.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. By associating your brand with current events, you can tap into the collective consciousness and draw attention to your message. But you must strike fast within the news story lifecycle.

Ethics 102

Ethics Trends Social Media SEO 102

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. He has helped start and run the Rochester (MN) Mustangs, a disabled sled hockey team, and runs the media relations, event planning and fundraising arm of it.

Sports 0

Sports Leadership Internal International 0

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. What measure has it decided to use?

Journalism 28

Journalism Radio Report Advertising 28

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This will help you assess the financial success of your influencer marketing efforts.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Now that's a showstopper.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. ROI: Financial return compared to PR costs. This approach isn’t just good ethics; it’s good business. Create community-focused events or initiatives. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 192

Marketing Content Marketing Data Social Media 192

Contently - Strategy

FEBRUARY 1, 2019

The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. The film is beautiful and excruciating.

YouTube 112

YouTube Instagram Ethics Film 112

Mark My Words

JANUARY 14, 2021

The Duke spoke at a J P Morgan event in Miami earlier this year where he received a reported six-figure sum. Dawn Ostroff, Spotify’s chief content and advertising business officer, said: ‘The Duke and Duchess of Sussex may live in California but the power of their voices rests in their status as citizens of the world.

Privacy 60

Privacy Healthcare Instagram Banking 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Advertising, production, and distribution have all fundamentally changed. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128