The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation.

Twitter 235

Twitter Customer Service Web Facebook 235

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Burrelles Fresh Ideas

AUGUST 2, 2023

According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month. Musical Pursuits reported that most terrestrial radio listeners choose to get their news, music, and entertainment through radio instead of social media. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

5W PR

APRIL 8, 2021

Although many reporters may put the five W’s in the first few paragraphs to allow room for a lead that is catchy, it is best to include them all in the first paragraph and up front in your press release. That paragraph needs to pass the ‘smell test’ of the reporter. Publish rubbish and your reputation goes down the drain.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

5W PR

DECEMBER 5, 2018

Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. These reports are crucial in making important business decisions in the future. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. He/she] is available to elaborate further on the findings in this report.

Google 71

Google Infographics Pitching Resources 71

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).

Enterprise 60

Enterprise Advertising Advertising Pitching 60

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Pat Flynn discovered this when he started publishing his income reports as an affiliate marketer. But I actually think that a growing generosity of inspiration is happening across sectors.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Earned Media: This is where our traditional PR skills come into play. SF: Online Reputation Management. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Landis PR

DECEMBER 4, 2023

Plus, eight out of 10 report that the quality of their content has improved. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume.

Marketing 59

Marketing Content Marketing Storytelling B2B 59