PR in High Definition

FEBRUARY 24, 2020

When you think about it, this barely makes logical sense – if you’re the one giving, you’re not needy by definition. It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Is it possible to be kind and a leader?

Leadership 71

Leadership Reputation Employee Hotels 71

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Employee advocacy is therefore definitely worth considering for your strategy. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Employee advocacy is therefore definitely worth considering for your strategy. Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Prohibition

JULY 10, 2019

However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. Definitely piffle.

Measurement 78

Measurement Writing Advertising Advertising 78

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. The 24/7 chatter about your brand on external sources, now it’s just definitely isn’t it, you can’t be in communications or marketing and not be on top of that. Welcome back, Chris. .

Media 202

Media Storytelling Technology Data 202

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. I’d definitely put them on the shortlist. I found their mobile app impressive. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Where the Fishermen Ain't

FEBRUARY 21, 2016

I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Any misstep could turn into an online reputation issue within moments. Can your reputation withstand increased surveillance? The post Can Your Reputation Withstand Increased Surveillance? Let me know.

Reputation 40

Reputation Viral Privacy Retail 40

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. You could say something like, "That outfit is unique and it definitely makes a statement.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Then you should definitely write up a press release, because those are big changes and each one is big news. It used the word “repositioning” over and over instead of discussing why it had to fire employees. If your only goal is to promote yourself, buy an ad.

Writing 118

Writing Newspapers Report Data 118

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. So, what’s my definition of content marketing? In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

JULY 12, 2017

JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174