ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120

Crisis Brand Branding Crisis Communications 120

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Coach and prepare corporate spokespeople. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. Yet, nothing happens in a vacuum. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . These are smart professionals, with excellent judgement and crisis context.

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world.

Crisis 74

Crisis Airlines Viral Corporate 74

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

Publicity 92

Publicity Media Advertising Advertising 92

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 77

Corporate Communications Survey Employee 77

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. How effective is video on social media? .

Instagram 62

Instagram Social Media Trends Media 62

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Crisis after crisis.

Communications 126

Communications Crisis Internal International 126

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 77

Publicity Meeting Policies Employee 77

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It also involves crisis communication to mitigate damage to the company’s reputation. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. Partnerships. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. SCHEDULE A DEMO. Priscilla Osorio. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. A well-thought out communication plan can only take you so far.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Stuart Bruce

NOVEMBER 10, 2017

It was lauded by the media and politicians alike. New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

NewsWhip

JULY 15, 2021

Looking for content and trends to promote on media channels can be difficult, but Powell and her team at the Creators League Studio always start with the global insights framework developed by PepsiCo. We live in a time of seemingly constant crisis, and Powell spoke to how NewsWhip is helping with PepsiCo’s corporate social responsibility.

Creativity 78

Creativity Data Trends Analytics 78