ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.

Media Relations 60

Media Relations Media Newspapers Print 60

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? PR Measurement: How is Communications Proving Value? What is PR?

Resources 121

Resources Publicity Reddit Interviews 121

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense.

Data 159

Data Media Software Viral 159

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Share Tweet Share. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Drives brand to be prepared for the market PR plays a pivotal role in preparing a brand to face the market and its challenges effectively. A PR team excels in conducting market research, analyzing industry trends, and understanding the competitive landscape.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Sword and the Script

AUGUST 28, 2018

Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. This is what it looks to me like IDG is doing as they shut down vendor contributions: What was traditionally an independent editor has been replaced with “content strategists.”.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. What’s old is new again, or so it seems.

B2B 86

B2B Media Survey Advertising 86

Burrelles Fresh Ideas

OCTOBER 3, 2023

Child influencers are reshaping digital marketing. The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. This authenticity captivates audiences and has led to a surge in the popularity of kidfluencers.

Brand 84

Brand Branding Marketing Ethics 84

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Podcasts are increasingly part of that trend. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Bad Pitch Blog

DECEMBER 15, 2014

Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40

Brand Branding Local Instagram 40

Critical Mention

NOVEMBER 20, 2020

Intentional Content. Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. Partnering with someone who aligns with your brand could help deepen the relationship your target audience has with you.

Tourism 157

Tourism YouTube Radio Social Media 157

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

OCTOBER 29, 2019

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Global Alliance for PR. The American Communication Association.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Critical Mention

DECEMBER 6, 2019

Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages.

Strategy 83

Strategy Communications Marketing Social Media 83

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

MAY 21, 2020

The main point here is that your brand, despite whichever industry you’re in, can gain a ton of exposure because of the wide-range audience that is on social media. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Sports 111

Sports Social Media Media Groups 111