Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 139

Study Media Relations Media Measurement 139

Cision

NOVEMBER 15, 2016

Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. Contributor Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Cision

OCTOBER 14, 2016

Or maybe email marketing is still strong and steady, while your online ads are stumbling. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. “Statistics and data can inform direction and planning.

Marketing 120

Marketing How To Measurement Instagram 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

JUNE 22, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Don’t miss out download now. Where is your paid content? Online advertising has changed.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MAY 13, 2017

Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. Isn’t that sort of like buying an advertisement with an ego? Examining Influencer Marketing . 2) The keys to a stable influencer marketing program.

Strategy 76

Strategy Marketing Measurement B2B 76

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

ReimaginePR

MAY 30, 2016

Bonus: For a list of additional resources for writing better dialogue, check out this free download. We’re not writing the next nominee for “Best Screenplay” here. As you write your story, create a script or rough outline that’s natural, conversational, and simple. Click Here. Tip #1: Be Prepared. Bonus: Why stop here?

Video 120

Video Brand Branding Writing 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Tags serve to categorize your content. Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 93

Agency Trends Marketing Survey 93

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves.

Social Media 79

Social Media Strategy Media Reputation 79

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Free Images (.red) ” 22. .”

Engineering 120

Engineering Creativity Community Google 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

APRIL 19, 2016

What was once a separate entity, social media and the 24/7 brand visibility it has brought must now be considered in all of your brand’s PR and marketing content. “A Tweetable headlines, social sharing buttons and images optimized for various social platforms are just a few ways to make your content “social ready.”.

Social Media 40

Social Media Marketing Media Nonprofit 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Free Digital Marketing Tools for Content Marketing Support. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 76

Nonprofit Tools Marketing Skype 76