Advertising Consumer Content Marketing SEO 
ReimaginePR
JULY 25, 2018
There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.
Cision
MAY 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media? While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. His advice to content marketers was to focus on authenticity above all else.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is often confused with native advertising , but it’s actually a subset of it. Expensive process.
Contently - Strategy
AUGUST 19, 2020
A long-term relationship (such as influencers working with you on an affiliate basis, where they receive a commission for referrals) helps establish more trust than just a one-off advertisement. Whether they’re ordering takeout from a new restaurant or buying a new laptop, consumers value online reviews.
Buzzstream
MARCH 3, 2020
To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. There’s incredible value from an SEO-perspective . You’ll extend your reach to highly engaged audiences .
Sword and the Script
DECEMBER 21, 2021
Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .
Prohibition
JULY 14, 2017
Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.
Expert insights. Personalized for you.
211 
Let's personalize your content