Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Inspiring Wanderlust and Discovery Social media platforms serve as virtual travel galleries.

Tourism 88

Tourism Social Media Travel Marketing 88

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. Think about how much time we spend setting up social media ads, creating them and tracking them. We just have to.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

AUGUST 29, 2016

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Potentially pretty useful.

Facebook 218

Facebook Brand Branding Mobile 218

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 172

Communications Video Social Media Facebook 172

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting.

Advertising 36

Advertising Advertising B2B Facebook 36

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. They have Facebook accounts.

Social Media 131

Social Media Media Marketing Instagram 131

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. Its user base is no match for Facebook or Instagram.

Pinterest 78

Pinterest YouTube Social Media Trends 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Shift Communications

OCTOBER 22, 2014

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Among those options are things like Boosted Posts and Promoted Profiles.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. This has been well received by users and content creators, as it’s easier to communicate with their audiences when they have longer time to do so. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Reputation Us

JUNE 17, 2015

PR and advertising can butt heads from time to time. The post Facebook Boosting: PR or Advertising? The post Facebook Boosting: PR or Advertising? There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client.

Advertising 60

Advertising Advertising Facebook Agency 60

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. The Impact on Social Media ROI.

Social Media 115

Social Media Brand Branding Media 115

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

Facebook 62

Facebook Advertising Advertising Social Media 62

NewsWhip

FEBRUARY 19, 2021

There’s rather a lot at stake: The new media ecosystem I referenced above means reputation can come under attack from almost anywhere – from angles and channels that didn’t exist even three years ago. So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem?

Reputation 88

Reputation Social Media Reddit Media 88

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Fans Will Engage in Virtual Communication with Each Other. Physical distancing limitations will only heighten social media usage.

Sports 111

Sports Social Media Media Groups 111

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. They started with Facebook and Instagram. The post 2022 Social Media Trends Pt. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. Leverage social media channels, email marketing campaigns, and influencer partnerships to share the content and reach a wider audience. Show, don’t just tell Visual content reigns supreme on social media.

Publicity 78

Publicity Strategy How To Marketing 78

Shift Communications

MARCH 9, 2015

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. The question marketers have on their minds, especially in B2C, is whether Facebook is cool or not to teens and young adults.

Facebook 60

Facebook Social Media Media B2C 60

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

Social Media 158

Social Media Media Training Media Training 158

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79