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Is Content Marketing Better than Advertising?

Sword and the Script

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. There’s a large body of work on these pages dedicated to content marketing.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is often confused with native advertising , but it’s actually a subset of it.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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The Role Of Public Relations In Marketing

Remote PR Jobs

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 137
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . I’m not here to bash advertising or LinkedIn. Both have a deserved place in the marketing mix.

B2B 88
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Be more strategic.