Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 221

Media Measurement Analysis Television 221

Mindful Marketing

MAY 22, 2021

.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. Today's native advertising is much more stealthy. The example above from AutoOverload serves as a good case for analysis.

Advertising 115

Advertising Advertising Agriculture Ethics 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. However, some sites may be open to guest posts even if they don’t advertise. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. So, focus on the higher DA/DR opportunities where you can.

Analysis 91

Analysis SEO Guidelines Google 91

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 196

Media Relations Trends Media Newspapers 196

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work.

Advertising 109

Advertising Advertising Strategy Publicity 109

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Agility PR Solutions

FEBRUARY 27, 2020

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. Is there anything the PR industry can learn from the world of digital advertising? The post What can the PR industry learn from digital advertising? If […].

Advertising 107

Advertising Advertising Industry Marketing 107

Agility PR Solutions

JULY 29, 2018

underway, sure to become increasingly big news as November nears—and even more sure to be a divisive, hyper-partisan, mud-slinging event, perhaps one of the worst ever, much of which could likely play out via social media messaging by the parties and candidates—new analysis of Facebook political advertising […].

Groups 60

Groups Advertising Advertising Facebook 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

Shift Communications

JULY 18, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work.

Advertising 60

Advertising Advertising Measurement Publicity 60

ImPRessions - Crenshaw Communications

JULY 10, 2020

On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. The NewsWorthy . Women at Work.

Sports 332

Sports Radio Retail Advertising 332

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Most companies make mistakes that harm the benefit of the hours they […].

Social Media 180

Social Media Viral Media Advertising 180

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

Agility PR Solutions

APRIL 5, 2020

Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. What to Do with Your Media Buy Now That Everyone’s Inside,” “How to Stay Productive When You Work from Home,” etc. appeared first on Agility PR Solutions.

Advertising 85

Advertising Advertising Crisis Industry 85

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Agility PR Solutions

SEPTEMBER 27, 2021

In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. The post Landing media coverage: 3 promotional efforts that work appeared first on Agility PR Solutions.

Media 138

Media Advertising Advertising Consumer 138

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Social media, which was once the path around the traditional gatekeeper, today has become the gatekeeper, and not a better one since ideas are surfaced for a price.

Advertising 62

Advertising Advertising Print Study 62

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 139

Study Media Relations Media Measurement 139

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. If it’s an opinion or analysis piece, the angle should offer a new perspective and insights. The writer quickly moved on to make a point about good and bad digital advertising, and you didn’t need to be a parent to understand his point.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

Shift Communications

OCTOBER 27, 2017

While major media outlets made quite a fuss about the disclosure, it’s so small as to be barely statistically relevant. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 189

Communications Journalism Advertising Advertising 189

Agility PR Solutions

JANUARY 18, 2021

The ongoing COVID-19 pandemic has had an impact on every aspect of our lives, from the way people spend their time, search, find, and buy products, to the way businesses, brands, and marketers advertise and promote their products, or services. In this article, you will learn some of the major impacts of the COVID-19 pandemic […].

Social Media 148

Social Media Marketing Media Advertising 148

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Here are five reasons why: Brand Awareness.

Social Media 75

Social Media Media Analysis Radio 75

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so. appeared first on Onclusive.

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Website analysis and evaluation. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

Bianchi Biz Blog

MAY 8, 2023

I thought it was a thorough analysis of the state of the industry. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. What story or stories are you most proud of? Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. military bases that aired on NBC Nightly News.

Automotive 84

Automotive Report Meeting Radio 84

Agility PR Solutions

NOVEMBER 8, 2020

While tactics like email campaigns, SEO or targeted advertising provide hard numbers and accessible metrics, earned media is a bit trickier […]. The post The role of earned media in lead generation appeared first on Agility PR Solutions.

Media 96

Media SEO Advertising Advertising 96

Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. One crucial message clearly resonated.

Ethics 80

Ethics Reddit Energy Advertising 80