ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Yet they are aware that the cost of a mistake, or a simple overreaction can be high. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. One tactic that supports that positioning is a thought leadership event. Brands must earn the trust of customers, and that’s where good PR can play a role.

Education 120

Education Leadership Viral Consumer 120

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Scott Public Relations

NOVEMBER 10, 2022

what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” That’s the kind of communication that goes viral. It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively? I wouldn’t say it’s an attention-grabbing ploy, as it it provides a deeper fan experience.

Sports 94

Sports Communications Viral Fashion 94

Shift Communications

MARCH 25, 2015

I’ve never worked in a place where my colleagues – leadership and junior staff alike – are so willing to do what they personally can to further my professional growth. Creativity only exists in advertising.” – Stephanie Chan , SHIFT NYC. Advertising is often associated with clever Super Bowl commercials and crazy viral stunts.

Marketing 60

Marketing Advertising Advertising Pitching 60

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, we are really using tools like NewsWhip to monitor how big is the conversation?

Trends 78

Trends Brand Branding Reddit 78

PRSay

OCTOBER 25, 2017

Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In What’s driven the convergence of PR + marketing + advertising? In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video.

Social Media 117

Social Media Conference Media Corporate 117

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MAY 2, 2024

And if we could tie together that theme of inflation and homeowners insurance and create an interesting report or narrative in that topic space, like that would be a piece of content that would go pretty viral and do well, like in the media. And so on, we’re a small startup without like huge advertising budgets.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. advertisers sound off: [link].

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 40

Social Media Media Storytelling Local 40