Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them.

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Agency Storytelling Media Advertising 60

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

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Marketing Social Media Trends Instagram 118

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

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Corporate Leadership Advertising Advertising 274

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. The numbers for radio are impressive!

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Radio Television Media Local 74

Ishmael's Corner

NOVEMBER 3, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.”

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Advertising Advertising Storytelling Communications 60

ImPRessions - Crenshaw Communications

JUNE 7, 2019

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. Truth is, it’s not that dark.

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5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Quality Images.

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Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. Here’s what PR people can learn – so far – from the 2016 election campaigns. Earned media beats paid advertising. As PR people we knew this, of course.

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Policies Storytelling Data Advertising 120

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

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Digital PR Analysis B2C Examples 62

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

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Advertising Advertising B2B Facebook 36

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. What are some other services you offer to clients in addition to PR?

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Media Relations Media Social Media Internal 97

Polaris

JANUARY 2, 2015

Marketers, business owners and PR professionals—including the Polaris team—were concerned and confused about the pending law. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone wanted to understand the new rules. It also attracted the most inbound links.

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Doctor Spin

MAY 30, 2023

As PR professionals , we’ve all heard the expression many times before. Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.)

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Publicity eBook Ethics Resources 52

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. click on images for higher resolution graphic). 5) planning and strategy (37%).

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Survey Media Relations Corporate Communications 97

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. PR loves surveys, and Snapchat, with its excellent audience interaction, makes it an ideal medium for non-scientific polling. Use classic storytelling technique with a beginning, middle and end. Conduct quick surveys.

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Video B2B B2C Survey 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Regardless, creativity is a big part of PR today.

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Creativity Trends Agency Technology 150

PR 20/20

SEPTEMBER 17, 2019

Discover the best social media marketing techniques from the world’s top experts.”. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. (Pictured below, see our smiling faces at this year’s #INBOUND19 for evidence of a good time.). Social Media Marketing World.

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Conference Marketing Case Study Content Marketing 97

The Resolution Blog

JULY 30, 2019

So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Takeaways The egg didn’t start off as a PR campaign. No, we didn’t either, but we were still mesmerised by their PR campaign promoting chief artistic officer Reed Krakoff’s first collection for the label. when relevant?—?brands

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Instagram Examples Brand Branding 120

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. by Frank Strong. Stories are entertaining and people are hardwired to retain stories.

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Storytelling Film Interviews Policies 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Do you have a PR strategy? Predictions usually include some element of aspiration. My own predictions.

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Marketing Employee Content Marketing Training 167

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Today, books continue to be one of my favourite gifts—for giving and receiving.

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Marketing Resources Content Marketing Leadership 251

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Closing Delta of PR Pricing and Pay. PR Firms Eat the Flat Fee Difference.

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Survey System Trends Small Business 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? .” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. The #AskGaryVeeShow. 6) Scott Stratten. 7) Brian Clark. New Rainmaker.

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Social Media Marketing Pinterest Media 120

PR 20/20

SEPTEMBER 21, 2017

The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Can we automate content creation using artificial intelligence? This set of rules is called an algorithm.

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Marketing Software eBook Technology 53

PR Fuel

JULY 24, 2018

PR success is really pretty simple. Below we quickly cover these elements which lead to PR success: Make your news a story. Telling Your Story” Is the Real Trick to Small Business PR. I did not say “easy” … because most people don’t commit to the discipline. Tell your story simply and naturally.

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Pitching Media Small Business Writing 40

Communications Conversations

MAY 3, 2016

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Bobby has natural instincts for PR.

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