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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. My own predictions are listed at the very bottom.

Marketing 189
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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2. How accurate is it?

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing? How is it being used?

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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214
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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions.

Marketing 168