ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . The increase has in turn sparked new innovations in the technology.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . The increase has in turn sparked new innovations in the technology.

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Slush 2024 is held on Nov. 20–21, 2024.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 73

Automotive Media Mobile B2B 73

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% All the sessions were recorded, including the panel I participated on for media relations. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Maxim Behar

JANUARY 28, 2024

But here we are, in 2024, we are all in social media, sharing pictures all day and night. The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. How will we distinguish real news from fake news? How can we have so many friends?

Radio 59

Radio Ethics How To Writing 59

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations. Stay Informed and Agile: 1. of internet users aged 16-64 TikTok : 24.1%

Marketing 92

Marketing Local Crisis Management Internal 92

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. * * * Need an extra pair of B2B marketing and PR hands?

Employee 137

Employee Software Survey Tools 137

Buzzstream

MAY 2, 2024

For instance, if our farming post was about drought-resistant crop innovations, we could search for queries like “drought-resistant crops,” “drought news,” and “farming technology innovation.” But what if you run into those sites that don’t advertise their reporters’ contact info? That’s where BuzzStream comes in.

Digital PR 62

Digital PR Report How To Pitching 62

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. We still don’t drink sweet tea, though.

Meeting 65

Meeting Automotive Engineering Media 65

Maxim Behar

MARCH 14, 2024

Instead, I would focus on the new technologies in cinema because we watch certain films, admire them, and criticize them, but we don't realize to what extent artificial intelligence is behind them. That's why I like the present life - the year 2024. Against modern technologies. Of creativity in general. Peter: and long legs.

Film 59

Film Industry Television Technology 59