ImPRessions - Crenshaw Communications
JULY 10, 2023
Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. in the business world, and particularly in Silicon Valley.”
Sword and the Script
FEBRUARY 20, 2024
PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. The company’s measures are based on the pitches sent through their systems. So, says Propel, which provides PR software. Is that good? See our services.
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Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.
Sword and the Script
APRIL 2, 2024
The quality of queries changed too as the web evolved. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.
The Proactive Report
OCTOBER 30, 2023
2023 is almost over. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Set measurable goals and start tracking right away. Now is not the time to pull back on PR and marketing efforts.
The Hoyt Organization
SEPTEMBER 8, 2023
Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. 6 Important Trends In Public Relations To Pay Attention To 1.
Burrelles Fresh Ideas
JANUARY 9, 2024
Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.
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